Table of Contents
What is TEMU?
Temu is a Chinese online e-commerce marketplace founded in July 2022 in the United States by Albert Yao, Geoffrey Wong, and Colin Huang.
PDD Holdings owns Temu, which is a multinational commerce group overseeing and owning the profiles of online e-commerce businesses. Colin Huang founded PDD Holdings, and Temu is one of its subsidiaries.
The Reason Of TEMU Getting Famous
Temu is gaining a lot of recognition because it sells low-priced items, some of them even under $10. It may seem impossible, but it is true that Temu is selling products at low cost with great deals and discounts, which is why it is attracting a lot of attention from online shoppers.
Temu offers a vast array of products with different varieties, which frequently draws in customers. The majority of Temu’s customer base consists of young people who are seeking affordable items. This is what makes Temu one of the most popular and searched-for e-commerce platforms.
Is TEMU doing successful marketing?
Temu’s mature marketing tactics have generated buzz and lessons for everyone because of its aggressive social media marketing and advertising on platforms like TikTok, Instagram, and YouTube. Their rapid growth in the market is fueled by the significant amount they invest in Facebook Ads and the involvement of micro-influencers to expand their brand reach and awareness.
According to “Forbes,” Temu had spent around 505 million dollars last year on only advertisements itself, increasing market spending by 1000%. Which is huge!
When TEMU Launched in Pakistan?
Initially, Temu was launched in July 2022 and gained popularity in 2023. Like many other countries, Temu has launched in Pakistan and is getting a lot of recognition all over the country.
Temu has become a top trending topic for many influencers and for the audience as well. Everyone is curious about the quality of the products, and of course it’s the talk of the town due to the affordable cost of the products. People want to get every favourite item of theirs quickly until they are all sold out.
TEMU In Pakistan
Temu has launched in Pakistan, and its top-notch marketing is visible everywhere on social media. Pakistani youngsters are going crazy over it and spreading the word to those who are not familiar with Temu yet, thanks to their strategy of selling products at cheaper prices.
Customers are satisfied with shopping with Temu, as they are happy with the quality and affordability of the products. Right now, Leopard and CPEX are the courier companies delivering Temu orders in Pakistan.
How to order from Temu in Pakistan?
Ordering from Temu is simple following are the steps if you want to order from Temu in Pakistan:
STEP 01:
Add items to your shopping cart.
1. Find items that you like and select a color, size, and quantity you would like to purchase.
Note: If you’re not so sure about sizing, you can always refer to our size guide.
2. Make sure you selected the right color, size, and quantity, and then click Add to cart.
STEP 02:
Go to your shopping cart.
1. After adding an item to your cart, you can click Go to cart on the popup window.
STEP 03:
Review your added items and make some modifications if necessary in your cart.
1. When you’re ready to checkout, click Checkout.
STEP 04:
Log into your Temu account.
1. Sign in/ Register with your email, phone number, or a third-party platform.
STEP 05:
Fill in your shipping information.
1. Fill in the shipping address.
2. Click Continue to pay.
STEP 06:
Submit your order.
1. Choose a shipping method.
2. Select a payment method.
3. Review your order summary. If you have a coupon available, make sure to apply it.
4. When you’re all ready to place the order, click Submit order.
You can visit TEMU Order for details.
AliExpress vs TEMU: Which One is Better?
AliExpress is a giant e-commerce company in the world. However, now Temu has entered too with its popularity. Let’s discover which is the best!
| AliExpress | TEMU | |
| 1 | AliExpress offers a wide range of product categories, from simple jewellery to large machinery. You can easily find any product on their platform. | Temu offers aesthetic, fashionable, and trendy products, including electronics and beauty items. |
| 2 | AliExpress offers low prices, but they vary depending on the seller you choose to buy from. You can also find promotions and deals that you can take advantage of. | TEMU is popular because of the prices, as they are very low and offer a great deal of discounts. |
| 3 | Their standard delivery time is a bit slower, taking about 15 to 45 days. Products come from China and are passed to many brokers. | TEMU delivers products within 7 to 15 days because they work with suppliers nearby in the market. |
| 4 | AliExpress offers customers various payment options such as credit cards, Alipay, debit cards, WebMoney, Google Pay, COD, and bank transfer options. | TEMU offers various payment options such as Temu Credit, Google Pay, Apple Pay, PayPal, and Klarna. |
| 5 | Suppliers and verified products are more reliable in terms of better quality. | TEMU is a new supplier in the market and new shoppers could get time in building trust. |
Now you better decide on your preferences which one is the best!
Frequently Asked Questions
Q1. Why Temu is running so many Ad campaigns in Pakistan?
In Pakistan, Temu is creating a buzz and we see a lot of interesting advertisements on Facebook, Instagram, even on Snapchat, and other websites on social media. Temu is aggressively marketing itself on social media to grab the audience’s attention, leading people to start using their application like any other online E-commerce platform. Pakistani people are enjoying Temu and creating compelling memes about it.
Q2. Is Temu a new Scam company?
Temu operates as an authorized company with a solid business model and holds significance in the world of E-commerce. Customers utilize their services for shopping and are frequently pleased with the quality of their products.
Q3. Why is Temu so cheap?
At Temu prices are very low as products are bought directly from the manufacturer in China. Also, there is no extra charge from the brokers.
Q4. Is Temu the best shopping application?
Like any other e-commerce shopping application, Temu operates similarly but offers enticing deals and discounts despite already selling products at a low cost. It ultimately depends on the user’s choice for what they want to use.
Conclusion
Temu, a new player in the e-commerce market, initially launched in 2022 and quickly gained popularity worldwide for selling high-quality products at affordable prices. Their strategy, which may seem surprising, gained a lot of attention. The rapid rise in popularity can be attributed to their excellent marketing strategy, smart use of social media platforms, and aggressive marketing tactics. Temu has been launched in Pakistan, generating excitement among people eager to purchase their favorite products and share their reviews.
In comparison to the ultimate E-commerce giant AliExpress, Temu is just starting out and has a limited range of categories, focusing on fashionable items and beauty products. AliExpress, on the other hand, is known for its trustworthiness among shoppers and offers a wide variety of products ranging from simple home items to machinery. Ultimately, the choice of where to shop depends on the customer’s preference.
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